Hi, I`m Helen and through design and illustration, I turn inner difference of business into visual form, something memorable and alive.
Hi, I`m Helen
and through design and illustration, I turn inner difference
of business into visual form, something memorable and alive.
What I offer
Positioning + copy skeleton
We define the offer, audience, and key message first. Then I turn it into a clear page structure
and copy outline.
Positioning + copy skeleton
We define the offer, audience, and key message first. Then I turn it into a clear page structure
and copy outline.
Framer design & build
responsive, CMS if needed,
basic SEO/performance.
Framer design & build
responsive, CMS if needed,
basic SEO/performance.
Illustration, Branding
Visual identity and custom illustration when it strengthens
the story.
Illustration, Branding
Visual identity and custom illustration when it strengthens
the story.
It begins with values, with a personal way of seeing the world, with the parts of identity that cannot be copied.
Your business deserves to be seen
Process
1
Diagnose
We define goals, audience,
and constraints.
We define goals, audience,
and constraints.
1
Diagnose
We define goals, audience,
and constraints.
2
Structure
Outline + copy skeleton (sections, headlines, CTA).
2
Structure
Outline + copy skeleton (sections, headlines, CTA).
3
Design + Build
Design and responsive
Framer build.
3
Design + Build
Design and responsive
Framer build.
4
Polish + Launch
Final checks, basic SEO/performance, handoff.
4
Polish + Launch
Final checks, basic SEO/performance, handoff.
How I work
Weekly review cadence
Async Loom updates
(no meeting overload)
Replies within 24–48h
2 revision rounds included
© 2026 HEST. All rights reserved
© 2026 HEST. All rights reserved
© 2026 HEST. All rights reserved
© 2026 HEST. All rights reserved